"The deal will enable AFS-owned brands such as Fresh Market, Lin's, and Macey's, as well as independent stores including Broulim's, Davis Food & Drug, Kent's, and Lee's, to expand their online grocery and retail media capabilities using Instacart's technology. As a member of the Retailer Owned Food Distributors & Associates (ROFDA), AFS will also use Instacart's Carrot Ads as its retail media network, creating new in-store and online advertising revenue opportunities for its owned and member retailers through Storefront Pro and AI-powered Caper Carts."
""We're excited to partner with AFS to bring our white-label e-commerce solutions and retail media monetization to their owned and operated stores and independent retail banners." "Partnering with Instacart gives our local, independent retailers the ability to offer their shoppers a world-class online shopping platform - one that meets or exceeds what other regional or national grocers are doing today,""
Instacart partnered with Associated Food Stores to roll out white-label e-commerce platforms Storefront and Storefront Pro across more than 40 member-owned and five company-owned grocery banners. The deployment will enable AFS-owned brands and independent stores to expand online grocery, retail media, and digital advertising capabilities using Instacart technology. AFS, as a ROFDA member, will adopt Instacart's Carrot Ads retail media network to create new in-store and online advertising revenue streams. The partnership also leverages AI-powered Caper Carts and extends existing Instacart deployments among several AFS member retailers to enhance customer shopping experiences.
#instacart #associated-food-stores-afs #storefront--storefront-pro #retail-media-carrot-ads #ai-powered-caper-carts
Read at Benzinga
Unable to calculate read time
Collection
[
|
...
]