"E.U. ecommerce regulation is not accidental or piecemeal. It reflects a deliberate policy choice of building consumer trust through enforceable rights, transparency obligations, and accountability across borders. Legal and academic practitioners support this direction. Rules around seller identification, truthful pricing, authentic reviews, product safety, and complaint handling aim to close loopholes that once allowed unsafe or misleading offers. The result is a market where consumers expect to know who they are buying from, what they are paying for, and what happens if something goes wrong."
"Observers largely agree on the objectives but differ in the extent to which regulation has expanded. What used to be governed primarily by the E.U.'s E-Commerce Directive and the General Data Protection Regulation (GDPR) is now supplemented by the Omnibus Directive, the Geo-blocking Regulation, the Digital Services Act, the General Product Safety Regulation, accessibility rules, packaging and environmental requirements, and, soon, the Digital Product Passport."
An ecosystem of overlapping E.U. laws establishes enforceable consumer rights, transparency obligations, and cross-border accountability to build consumer trust. Rules require clear seller identification, truthful pricing, authentic reviews, product safety standards, and effective complaint handling to eliminate unsafe or misleading offers. Consumer expectations for clarity and redress are shaped primarily by regulation, prompting compliance-driven behavior among buyers and friction for foreign sellers. Regulatory expansion now supplements the E-Commerce Directive and GDPR with the Omnibus Directive, Geo-blocking Regulation, Digital Services Act, General Product Safety Regulation, accessibility mandates, packaging and environmental rules, and the forthcoming Digital Product Passport. Together these rules affect marketing, product pages, review systems, onboarding, fulfillment, customer service, and data handling.
Read at Practical Ecommerce
Unable to calculate read time
Collection
[
|
...
]