"Liquid IV packets were the most-bought item by number of units sold during Prime Day's first day and a half, according to Numerator data that tracked transactions."
"Some shoppers have turned to Amazon's marquee sales event in past years for discounts on electronics or other big-ticket items. This time, though, early results suggest customers are largely buying less-expensive household items."
"The average price per item so far this Prime Day is just over $25, Numerator found. Two-thirds of everything sold so far on Prime Day cost shoppers less than $20."
"That's a clear difference from four years ago, when Amazon-branded electronics, such as the latest Echo Dot speaker and the Fire Tablet, dominated similar early results from Numerator."
Amazon's Prime Day has shifted towards more affordable household essentials, as shown by the top-selling items which include Liquid IV hydration drink mixes and Dawn dish detergent. Early sales data indicates a preference for low-cost items, with two-thirds of sales priced below $20. The average price of items sold during this year's event is around $25. The four-day event, running from July 8 to 11, showcases a significant change from previous years when electronics dominated sales.
Read at Business Insider
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