Amazon's Prime Day has shifted towards more affordable household essentials, as shown by the top-selling items which include Liquid IV hydration drink mixes and Dawn dish detergent. Early sales data indicates a preference for low-cost items, with two-thirds of sales priced below $20. The average price of items sold during this year's event is around $25. The four-day event, running from July 8 to 11, showcases a significant change from previous years when electronics dominated sales.
Liquid IV packets were the most-bought item by number of units sold during Prime Day's first day and a half, according to Numerator data that tracked transactions.
Some shoppers have turned to Amazon's marquee sales event in past years for discounts on electronics or other big-ticket items. This time, though, early results suggest customers are largely buying less-expensive household items.
The average price per item so far this Prime Day is just over $25, Numerator found. Two-thirds of everything sold so far on Prime Day cost shoppers less than $20.
That's a clear difference from four years ago, when Amazon-branded electronics, such as the latest Echo Dot speaker and the Fire Tablet, dominated similar early results from Numerator.
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