"Black Friday is the biggest and best shopping day of the year. It may have started as a humble year-end inventory clearance for retailers (and, OK, sure, continues as such to this day), but the kickoff to the holiday shopping season also features discounts on a scale that's unmatched on any of the other 364 days of the year. We don't blame you for finding it a bit gauche,"
"everyone is selling something, and today's the day when the greatest number of sellers are offering their lowest prices. The WIRED Reviews team spends all year thoroughly life-testing products to make your life a little easier and better, and so we get up early today to also point you to things we like that are also a little cheaper than they will be next week or next month."
Black Friday is the retail calendar's largest single-day sales event, offering discounts unmatched on other days as many sellers present their lowest prices. The event originated as a year-end inventory clearance for retailers and continues to function in that capacity. The concentration of sellers on one day creates unusually deep and widespread markdowns across categories. The WIRED Reviews team conducts year-round life-testing of products to identify items that improve daily life. On Black Friday the team tracks deals live from 7 am to 7 pm EST and highlights discounted products it recommends. A curated Best Black Friday Deals list collects the most vetted discounts on recommended products.
Read at WIRED
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