Walmart Just Announced a Major Change-and It Could Actually Save You Money

"Sparky, which was first introduced in June, aids users in their Walmart shopping by summarizing customer reviews, comparing products, and suggesting relevant items in a conversational interface similar to ChatGPT. In November, Walmart tested a new ad format within Sparky called "Sponsored Prompt;" when a user selects one of these prompts, Sparky provides an AI-generated answer, plus a click-to-buy advertisement for Walmart's site."

"This year, Walmart debuted a mobile app-based AI assistant, nicknamed Sparky, and partnered with OpenAI to integrate the chain's interface with ChatGPT. John Furner, the current CEO of Walmart U.S., dubbed AI technology a "strong enabler" of the brand's digital experience on a recent earnings call, as reported by Bryan Wassel for CX Dive. Sparky, which was first introduced in June, aids users in their Walmart shopping by summarizing customer reviews, comparing products, and suggesting relevant items in a conversational interface similar to ChatGPT."

Walmart launched a mobile app AI assistant named Sparky and partnered with OpenAI to integrate ChatGPT into its shopping interface. Sparky summarizes customer reviews, compares products, and suggests relevant items in a conversational format. Walmart tested a "Sponsored Prompt" ad within Sparky that returns an AI-generated answer plus a click-to-buy advertisement. Walmart will make its product catalog available through ChatGPT's Instant Checkout. Referral traffic from ChatGPT to Walmart's digital storefront increased from about 20% to roughly 36%. Walmart U.S. CEO John Furner described AI as a "strong enabler" of the brand's digital experience.

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