"Walmart has previously pointed to its Walmart Pay app, its own touchless payment option, as well as the Scan and Go feature within its app that lets Walmart Plus and Sam's Club members skip the checkout lane, as convenient alternatives to NFC payments. The strategy has left no shortage of customers confused over the years when they've tried to whip out their iPhone to pay at checkout - even YouTuber MrBeast was flummoxed by the lack of a tap option."
"More and more, shoppers are frustrated when a retailer doesn't have a digital payment option for situations when they've left their cash or cards behind, she said. However, social media reactions aside, there are a few reasons this approach aligns with Walmart's broader retail strategy. For one thing, while tap-to-pay doesn't incur additional fees beyond the standard processing charges, there is a cost to upgrading the hardware to accept NFC-based transactions."
Walmart avoids NFC-based tap-to-pay systems such as Apple Pay and Google Pay while other major retailers increasingly accept the technology. Walmart offers its own contactless options, including the Walmart Pay app and the Scan and Go feature for Walmart Plus and Sam's Club members, to enable touchless checkout and bypass traditional lanes. Many shoppers, particularly younger consumers, expect tap-to-pay and can become confused or frustrated when it is unavailable. Upgrading store hardware to accept NFC at the scale of Walmart's network carries significant costs despite no extra transaction fees, aligning with the company's broader retail strategy.
Read at Business Insider
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