"Earlier this year, Amazon added AI-generated audio product summaries to some product pages on its app, where AI hosts summarize product details, customer reviews and other information. Now, Walmart is following suit. Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products. The company said the summaries are short, conversational soundbites that help customers compare items and make confident decisions, and are ideal for mobile or in-aisle shopping."
"Like Amazon's feature, Walmart's AI shopping hosts summarize product details and reviews. To hear an example, one can navigate to this product page for Paul Mitchell shampoo on the mobile app and tap the "Hear the summary" button below the product images. A Walmart spokesperson told Modern Retail that the company started testing audio summaries this summer and plans to expand it to other categories in the coming months."
Walmart has added AI-generated audio summaries to product pages in its mobile app for more than 1,000 premium beauty products. The summaries are short, conversational soundbites that summarize product details and customer reviews to help shoppers compare items and make confident decisions, designed for mobile or in-aisle shopping. Walmart started testing the audio summaries in summer and plans to expand them to other categories. The feature includes validation checks to ensure summaries meet company requirements. Walmart focused on beauty because customers often seek expert or community guidance in that category.
Read at Digiday
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