"Traditional search continues to dominate user activity, with AI and e-commerce search tools lagging behind. AI tool event share increased from 0.24% to 0.64% in the US."
"E-commerce event share remained stable, peaking at 4.07% in July 2024, and averaging between 1.75% and 2.23% in Europe over the past year."
"In Europe, AI tools show aggressive growth, rising from 0.26% in April 2024 to 0.78% by April 2025, surpassing US growth rates."
"The steep European AI growth curve aligns with previous reports indicating higher AI adoption rates in the EU and UK compared to the US."
A report indicates that traditional search continues to lead user activity, while AI and e-commerce search tools show growth but remain behind. In the U.S., AI event share rose from 0.24% in April 2024 to 0.64% by April 2025. E-commerce event share has remained stable, reaching a peak of 4.07% in July 2024 but fluctuating between 2.48% and 4.07% since then. In Europe, AI tools exhibit more pronounced growth, increasing from 0.26% to 0.78% over the same period, while e-commerce remains stable with slight upward trends.
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