Trader Joe's has reclaimed its status as one of America's favorite grocery stores alongside Publix, both receiving a satisfaction score of 84 in the recent American Customer Satisfaction Index. The report rated 19 major supermarket chains and highlighted a general decline for Costco, which scored 81 this year. The study assessed customer satisfaction based on convenience, store layout, cleanliness, and product quality, involving over 41,000 participants nationwide. Notably, the report indicated regional leaders, with Trader Joe's excelling in the West and H-E-B and Publix leading in the South.
Trader Joe's has reclaimed its status as the favorite grocery store according to the latest American Customer Satisfaction Index, tying for first place with Publix.
The survey revealed that Trader Joe's and Publix each achieved a high satisfaction score of 84, while Costco's score slipped to 81.
Customer satisfaction among grocery retailers was objectively measured by factors like store hours, cleanliness, and quality of products across more than 41,000 surveyed customers.
Costco's decline in satisfaction is partly attributed to its struggle to engage Gen Z shoppers who prefer a fast and mobile-friendly shopping experience.
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