"While TikTok doesn't publish aggregate marketplace metrics, product-level prices and sales counts are visible in the app. An analysis of that data by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories. The average unit price between April 2024 and October 2024 in the footwear category, for instance, was $14.06. By comparison, the average unit price in this category over the same period in 2025 surged 103% to $28.64."
"Other categories have seen similar increases. Sports and outdoor goods, luggage and bags, and fashion accessories climbed 54%, 43% and 42%, respectively. Other categories seeing higher prices in the double digits include toys, women's apparel, and computers and office equipment. When TikTok Shop launched in the U.S. in September 2023, the e-commerce company offered strikingly low prices compared to other web stores. That's because TikTok Shop initially relied on heavy subsidies to woo sellers and shoppers with deeply discounted bits and bobs."
"Today, TikTok Shop has grown beyond its bargain-bin reputation to attract established brands. Recent entrants include household names like Samsung, Disney and QVC, all of which now sell their wares on the platform. That growth is likely helping push prices higher, Charm's CEO Alex Nisenzon told Modern Retail in an interview. "When you have a lot of emerging brands, you also have a lot of inherently cheaper products on the marketplace," he said."
Average unit prices on TikTok Shop rose sharply across multiple categories between 2024 and 2025, according to data analysis by e-commerce intelligence firm Charm. Footwear average unit price increased from $14.06 to $28.64 (a 103% surge). Sports and outdoor goods, luggage and bags, and fashion accessories climbed 54%, 43% and 42% respectively. Toys, women's apparel, and computers and office equipment saw double-digit increases. TikTok Shop initially relied on heavy subsidies to offer low prices but subsidies waned after introduction of new seller fees. Established brands such as Samsung, Disney and QVC have begun selling on the platform. TikTok Shop also faced tariff-related pressures.
Read at Digiday
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