"With this year's Black Friday & Cyber Monday 2025 campaign wrapped, we saw nearly 50% more shoppers who bought something on TikTok Shop in the U.S., compared to the BFCM campaign period last year. And over the four-day shopping period alone, TikTok Shop saw extraordinary growth, with sales exceeding $500 million."
"When compared to last year's BFCM campaign period, brands and sellers hosting livestreams experienced 84% sales growth duringthis year's; and, shoppers tuned into over 760K livestream sessions hosted by sellers and their favorite creators, generating over 1.6 billion views ."
TikTok Shop attracted nearly 50% more U.S. shoppers who made purchases during Black Friday & Cyber Monday 2025 compared with the prior year's BFCM period. Over the four-day shopping window, TikTok Shop generated over $500 million in sales. Brands and sellers hosting livestreams achieved 84% higher sales relative to last year's campaign. Shoppers participated in over 760,000 livestream sessions hosted by sellers and creators, producing more than 1.6 billion views. The combined increases indicate stronger consumer adoption of TikTok Shop and accelerated monetization of creator-led livestreams during peak shopping events.
Read at Social Media Today
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