"TikTok Shop's vision for a new kind of shopping culture is built on transparency and community protection. Our updated Safety Report demonstrates our dedication to sharing our ongoing efforts to protect users while fighting fraud, counterfeits, and policy violations. By documenting our progress and sharing key data publicly, we're demonstrating our commitment to establishing the platform as a trusted e-commerce destination where discovery and safety go hand in hand."
"Between January and June 2025, 1.4 million seller registration applications were declinedfor not meeting TikTok Shop's standards More than 700k sellers were removed, primarily due to shop closures caused by shop-level violations. Over 70 million product listings were rejected during the first half of 2025, with most being due to counterfeit or unsafe products 200,000 listings of prohibited or restricted products were taken down after listing"
TikTok Shop frames its shopping culture around transparency and community protection. An updated Safety Report details ongoing efforts to protect users and combat fraud, counterfeits, and policy violations. Between January and June 2025, 1.4 million seller registration applications were declined for not meeting standards, more than 700,000 sellers were removed mainly for shop-level violations, over 70 million product listings were rejected largely for counterfeit or unsafe products, and 200,000 prohibited or restricted listings were taken down after listing. New sellers face a probation period limiting daily orders and product listings until compliance is demonstrated. Broader platform data shows persistent scam-ad and fraud challenges across social networks.
Read at Social Media Today
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