"TikTok announced on Tuesday that it's launching TikTok GO, a way for users to discover and book hotels, attractions, and experiences directly within its app. The new offering is launching in the U.S. and is available to users 18 years and older."
"TikTok GO surfaces lodging and things to do through videos, search, and location pages. When users find something they're interested in, they can view details, check availability, and complete a booking. The new feature is made possible through partnerships with including Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com."
"Additionally, creators who showcase hotels, attractions, and experiences can connect their content directly to bookings, with opportunities to earn through commissions and creator campaigns. The launch of TikTok GO signals the company's broader push to keep users inside its app, from discovery through purchase."
"TikTok GO applies the same logic to travel. Instead of directing users to third-party websites after they come across a destination or recommendation in a video, TikTok is positioning itself as a one-stop platform where viral travel content can drive bookings and revenue. The addition of TikTok GO also puts TikTok in more direct competition with Google."
TikTok is launching TikTok GO in the U.S. for users 18 and older. The feature helps users find lodging and activities through videos, search, and location pages. Users can view details, check availability, and complete bookings without leaving the app. TikTok GO is enabled through partnerships with Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com. Creators can link travel content to bookings and earn commissions through creator campaigns. TikTok GO extends TikTok’s strategy of keeping users inside the app from discovery to purchase, similar to TikTok Shop. The move also increases competition with Google by expanding TikTok’s role in travel search and booking.
Read at TechCrunch
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