TikTok is preparing for possible layoffs, particularly within its global e-commerce operations, due to ongoing adjustments aimed at long-term growth. The TikTok Shop has undergone multiple layoffs this year, responding to a careful analysis of its operational efficiency. Leadership has expressed concerns about the US e-commerce team's performance, particularly following new tariffs on Chinese sellers. The organization has employed various methods for downsizing, including performance reviews, offering severance options to some employees, and replacing exiting staff with experienced leaders from China and Singapore.
The TikTok Shop team has had several rounds of layoffs this year due to assessments of how to best support its evolving Global E-commerce business.
The company's US e-commerce team is under scrutiny after failing to meet performance goals, exacerbated by increased tariffs on Chinese sellers.
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