TikTok has initiated layoffs within its e-commerce division, specifically affecting various staff roles in TikTok Shop. The company has been reducing its workforce through layoffs and performance reviews. Internal notifications indicated that some employees were laid off while others retained their positions amidst restructuring. TikTok emphasized the need for adjustments to better align with strategic priorities in its evolving global e-commerce business. These layoffs follow a trend of previous workforce reductions within the same department throughout the year.
TikTok began notifying some e-commerce workers on Wednesday that their roles were cut as part of "organizational and personnel changes," according to two current employees and an internal email viewed by Business Insider.
The cuts are hitting Shop staff across various parts of TikTok and ByteDance's global e-commerce division, including moderation workers, product team members, and staff who work with creators and sellers.
Following careful consideration, we've made the difficult decision to adjust parts of our team to better align with strategic priorities as the TikTok Shop business evolves.
These new changes are the latest in a series of layoff rounds affecting Shop workers this year.
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