TikTok is emphasizing its contribution to the U.S. economy with a campaign called ShopLocallyMade that highlights local businesses with strong community ties. The initiative aims to enhance its in-stream shopping feature by promoting unique small sellers across the country, starting with Seattle's Pike Place Fish Market as its first seafood seller. This aligns with TikTok's strategy to integrate food products into its shopping framework, moving beyond just video content to include groceries and food offerings, reflecting trends in its Chinese counterpart's services.
The campaign will feature exceptional small business sellers from across the U.S., each with a unique connection to their community and a proven record of success on TikTok Shop.
TikTok says that this marks the beginning of a nationwide push to spotlight local and regional food favorites, 'helping bring a taste of home to homes across America.'
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