"We know Amazon Prime Day is the best time for our consumers to stock up on their favorite fragrances before the holidays,"
"We are happy to provide special offers for the sale."
"Prime Big Deal Days creates "the top 2 peaks of our revenue,""
"My team has new content ready, our calendar is circled around the event, and we test pricing in the months leading up to it. Prime Day always brings a big spike in traffic and sales, so we go into it prepared."
Amazon launched Prime Big Deal Days in October 2022 as a fall sales event that mirrors July Prime Day, offering steep discounts and limited-time deals to kick off Q4 and capture early holiday budgets before Black Friday and Cyber Monday. Brand responses cluster into three camps: enthusiastic participants that go all in with deep discounts, bundles, and promotional content (examples include Air Wick, Ulike, and SportIQ); strategic players that use the event to test pricing, optimize content, and plan inventory; and principled rebels that prioritize direct channels, pricing control, and brand experience over Amazon-driven promotions.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]