"A viral TikTok trend that's set to multiply faster than zombies this Halloween is the rise of the 'Boo box', says the home delivery expert Parcelhero. Boo boxes have rapidly become a new Halloween 'tradition'. They are boxes or baskets filled with Halloween-themed goodies, from sweets and treats to toys, costumes and crafts. Halloween spending in the UK actually dipped last year, down from £1bn in 2023 to £775m in 2024."
"'There's not a ghost of a chance that Boo boxes aren't going to dominate Halloween this year. Kids are increasingly excited by the arrival of a package stuffed with wicked gifts. Family and friends will already be busy putting together fun selections of sweets, toys, decorations and costume accessories. So whether they are a grandparent, a friend or even a ghoulfriend, thousands of Brits will be preparing and sending a Boo box this October."
Boo boxes are boxes or baskets filled with Halloween-themed goodies such as sweets, toys, costumes, decorations and crafts. The trend has gone viral on TikTok and is rapidly becoming a Halloween tradition. UK Halloween spending fell from £1bn in 2023 to £775m in 2024, but the rise of Boo boxes is predicted to push spending back above £1bn this year. Boo boxes often feature spooky images and can include themed sweets, action figures, plastic pumpkins, costume accessories, crafts and glow-in-the-dark stickers. The US remains a much larger Halloween market, with shoppers spending $12.2bn in 2023.
Read at London Business News | Londonlovesbusiness.com
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