Crumbl, founded in 2017, has achieved a remarkable growth trajectory, expanding to almost 1,100 locations since 2021. Social media and a weekly cookie menu have driven repeat customers, particularly evident in California, which now has the most locations at 143. Despite Crumbl's original base in Utah, where it has 26 locations, Utah ranks notably higher in per capita presence. Growth may be slowing, with only 87 locations added in 2024, reflecting a decrease from previous rapid expansion, yet the brand's appeal remains robust in key markets.
Crumbl opened over 900 locations since 2021, advancing to almost 1,100 total outlets despite its founding in 2017, fueled by social media and innovative cookie offerings.
California leads with 143 Crumbl locations, surpassing Texas and Florida, while Utah’s smaller number per capita indicates a strong local fanbase for the brand.
Growth for Crumbl may be slowing down, with only 87 stores added in 2024, showing a significant drop from the over 250 stores added annually in prior years.
Despite its rapid expansion, the cookie chain's popularity and unique cookie flavors, especially in Utah, contribute to its robust market presence and loyal customer base.
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