"Suppose you think Black Friday hasn't been the same since we stopped tackling each other in aisles, queuing over expensive systems and coveted toys, and rushing out to brick-and-mortar stores to hit the midnight sales -- and maybe you're right. The truth is, some of today's deals are actually quite shady -- inflated markups that aren't necessarily seasonal bargains. As a result, there's more onus than ever on you as a consumer to vet holiday purchases and prices to make sure they are truly deals worth buying."
"I cover deals 24/7, and I've watched the prices of popular tech products fluctuate throughout the last 10 or so months this year. I know what's a reasonable offer, what's not, and what, quite frankly, misses the mark. That's why I teamed up with ZDNET's Editor in Chief, Jason Hiner, to share the top products we hope to see on sale this Black Friday -- and why."
Black Friday and Cyber Week often include deceptive offers with inflated markups that are not true seasonal bargains. Consumers must vet holiday prices and verify that discounts are genuine before purchasing. Historical price tracking, comparison of product age and recent model releases, and analysis of deepest discounts help identify real deals. Monitoring price fluctuations across months provides context for assessing offers and setting expectations. Trusted deal trackers and retailers with transparent pricing histories increase buying confidence. Early sales are already occurring, so patience and price verification can prevent impulse buys and ensure purchases represent meaningful savings.
Read at ZDNET
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