"Many business owners focus on marketing, product selection and pricing, but overlook packaging. In reality, packaging affects: courier prices customer reviews return rates fulfilment speed staff productivity sustainability impact brand presentation Packaging is one of the only parts of a business that directly affects both operational performance and customer perception. When packaging is strong, simple and easy to use, everything else becomes easier."
"UK courier prices continue to rise. Small and medium sized businesses cannot afford to lose money on unnecessary weight or oversized parcels. Lightweight packaging is now one of the most reliable ways to control delivery expenses. Many UK sellers now rely on lightweight mailing bags for ecommerce sellers. These bags help keep parcels within cheaper weight limits and reduce the amount of tape or filler materials needed. Because they take seconds to seal, they also speed up daily fulfilment."
Upgrading packaging helps UK businesses control rising courier costs, meet tight delivery demands, and compete online. Packaging influences courier prices, customer reviews, return rates, fulfilment speed, staff productivity, sustainability, and brand presentation. Lightweight packaging, such as mailing bags, reduces parcel weight and postage, minimizes filler and tape, and accelerates daily fulfilment, benefiting clothing, accessories, home goods, gifts, beauty products, and office supplies. Strong, simple, and easy-to-use packaging improves parcel survival in transit, speeds dispatch, reduces returns, and enhances customer experience while supporting operational efficiency and cost control.
Read at Business Matters
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