
"This year is a breath of fresh air. Normally, the Black Friday deals are released on websites well in advance. I'm talking weeks. Last year, I remember seeing everyone's favorite Flint and Tinder waxed trucker on sale well before Black Friday. But now? It's slim pickings. It appears consumers have spoken: We don't want the never-ending sales. If it's a Black Friday sale, make it happen on Black Friday... Thanksgiving evening at the earliest."
"That said, I've been tasked with finding the best early deals. There are a few that I think are worth shopping, and they're mostly around staple products that this magazine has recommended for a long time. There's my favorite Lacoste polo, which is actually on an outrageous sale going up near 50 percent off. There's Filson's Short Lined Cruiser for a cool 25 percent off."
Black Friday discounts are appearing closer to the holiday rather than weeks in advance, reflecting consumer preference for concentrated sales. Early deals are sparse but include deep discounts on staple menswear: Lacoste polos near 50% off, Filson's Short Lined Cruiser 25% off, Wrangler buy-one-get-one-50%-off, and REI offering member discounts including 20% off one full-priced item before Thanksgiving. Amazon is offering discounts on Lacoste and Levi's items. More aggressive menswear price competition is expected once the main sales begin. Shoppers who prefer to avoid Black Friday crowds can capitalize on these early offers.
Read at www.esquire.com
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