The little Labubu is landing - here's what we know about what it'll look like, and where to get it
Briefly

Pop Mart will launch mini Labubu dolls in the "The Monsters Pin For Love Series" on August 29. The plush keychains are about 4 inches tall and small enough to hook onto mobile phones. Each mini Labubu will retail for $22.99 and will be available in 30 different colors. The mini dolls will be sold in blind boxes so collectors discover color after opening. The series also includes 30 letter charm pendants with unique patterns and a metal Labubu charm, about 4.5 inches tall and priced $18.99. Pop Mart reported strong first-half 2025 results, with revenue up 204% to 13.87 billion yuan and profits rising 401%.
According to a release from Pop Mart, the little Labubus will cost $22.99. The dolls will be around 4 inches in height and small enough to hook onto mobile phones. For reference, an iPhone 16 has a height of 5.8 inches. People looking to land the little Labubus should mark their calendars for August 29. The dolls will come in 30 different colors.
"The Monsters Pin For Love" series also includes a set of 30 letter charm pendants, each with a unique pattern and a metal Labubu charm. The letter charms are about 4.5 inches in height, per the product listing on Pop Mart's website. This charm series will also be sold in blind boxes, and will be priced at $18.99, per Popmart's press release. The "Pin for Love" series "allows collectors to spell names, initials, or secret messages," the release said.
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