"Securing the new mini Labubu when it dropped out in Asia proved to be as hard as getting a Taylor Swift concert ticket. When Pop Mart's latest "The Monsters Pin For Love Series," featuring 4-inch tall Labubu dolls, dropped in Singapore on Friday morning, it was a bloodbath. Less than three minutes after it launched at 10 a.m. local time, Pop Mart's website said the blind boxes, priced at $18.90 Singapore dollars or about $14.70, were out of stock."
"The Chinese toymaker's store on e-commerce platform Lazada also ran out of stock almost immediately, per checks by Business Insider. The tiny dolls in this series came in 30 different colors. The same chaos unfolded in China on Thursday when the series dropped at 10 p.m. local time, per a Thursday Bloomberg report. The outlet reported that the dolls went out of stock almost instantly."
"To avoid the snaking queues Pop Mart is known for, the company only made the dolls available online. The lucky few who succeeded in purchasing them online could come and collect them in Pop Mart's brick-and-mortar stores in Singapore, staff told Business Insider. Still, that did not stop Labubu fans from trying their luck in-store. When Business Insider visited a Pop Mart store in Orchard, the city's high-fashion shopping district, it was packed with customers who flocked around "The Monsters" island in the shop."
Pop Mart released "The Monsters Pin For Love Series" of 4-inch Labubu blind-box dolls across Asia, prompting immediate sellouts online. In Singapore the drop sold out in less than three minutes at 10 a.m., with blind boxes priced at S$18.90 (about $14.70). The company's Lazada store and its Chinese release at 10 p.m. similarly ran out of stock almost instantly; the series features 30 different colors. Pop Mart made the dolls available online only, with purchasers collecting items in physical stores. Despite online-only sales, fans crowded Pop Mart stores in Orchard, Singapore, seeking remaining stock and information from staff.
Read at Business Insider
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