"Like Christmas Day, Black Friday has long since ceased to be a mere day. Yuletide now seems to start roughly when Strictly does, and Black Friday kicked off around Halloween, judging by the landfill of exclamation-marked emails weighing down my inbox. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more."
"Black Friday is a devil worth dancing with if you want to save money on products you've had your eye on and it can pay to start dancing now. Some of the Filter's favourite items are already floating around at prices clearly designed to make them sell out fast. Other deals won't land until the big day itself on 28 November, or even until the daftly named Cyber Monday (1 December)."
Black Friday and Cyber Monday have grown beyond single days, with discounts appearing weeks early and inboxes filling with promotional emails. Some Filter-favourite products are already discounted, while deeper deals may arrive on 28 November or Cyber Monday (1 December). Shoppers are advised to buy only what they need and can afford and to prepare by deciding what to target. The Filter tested thousands of products in 2025 and recommended hundreds, prioritising items whose Black Friday prices undercut their long-term averages. Discount claims are verified using independent price-history tools such as the Camelizer rather than relying on retailer RRP percentages.
Read at www.theguardian.com
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