Target goes after fall shoppers with style Instagram relaunch

"As Target undergoes a turnaround effort, the mass retailer is relaunching its Target Style social media account this fall, according to a company post Friday. The new creative vision for the @TargetStyle Instagram account will debut on Saturday at New York Fashion Week. The retailer said its new Target Style content will include fall trend spotlights (featuring transitional outfit inspiration) and microinfluencer collaborations with New York City-based talent."

"The retailer's new fall marketing campaign and Target Style relaunch are aiming to promote a wide range of fall-inspired merchandise. The company's callouts include glassware from the Hearth & Hand with Magnolia brand, apple cider candles and seasonal snacks from its Good & Gather brand. Target also launched more than 1,500 Halloween products in August. Most of those items are priced under $25, with some as low as $1."

""As the seasons turn from warm summer days to cool fall nights, we are excited about our plans for all of the remaining seasonal moments that are just around the corner, including our plans for Halloween and the Q4 holiday. From pumpkins to throw blankets and decor to Halloween candy and costumes, we are delivering incredible amounts of on-trendnewness and value throughout this year's assortment," the executive told analysts."

Target is relaunching its Target Style Instagram account this fall with a new creative vision set to debut at New York Fashion Week. New Target Style content will feature fall trend spotlights, transitional outfit inspiration, and microinfluencer collaborations with New York City-based talent. Target launched a "Forever Fall" marketing campaign and revived its "Teammates of Target" YouTube series centered around husbands. Seasonal assortments highlighted include Hearth & Hand glassware, apple cider candles, Good & Gather snacks, and more than 1,500 Halloween items priced largely under $25. Chief Commercial Officer Rick Gomez emphasized seasonal plans for Halloween and the Q4 holiday during the Q2 earnings call.

Read at Retail Dive