"According to a survey conducted by digital marketing firm Tinuiti, 76 and 72 percent of Gen Z and millennial shoppers, respectively, said they will use platforms like OpenAI's ChatGPT, Google's Gemini and Amazon's Rufus to optimize their Prime Day experience."
"More shoppers will shop on Prime Day this year (88 percent) compared to last year (81 percent), Tinuiti said, despite more than half of the respondents saying they expect to feel the weight of higher retail prices."
"The study also surveyed the ideal discount price for shoppers, with 33 percent of them saying a deal needs to be at least 30 percent off to consider it a 'good deal.'"
"More than half of the surveyed shoppers said they will buy clothing, apparel and accessories during the event—much more than those who said will buy food (28 percent) or books (24 percent)."
A survey by Tinuiti reveals that 76% of Gen Z and 72% of millennials plan to use AI platforms like ChatGPT and Gemini for Amazon's Prime Day. Millennials are more likely to use multiple AI tools, with 15% indicating they will use all three platforms. Despite concerns over rising retail prices, 88% of shoppers intend to participate in Prime Day, with a focus on clothing and essentials. A significant portion of shoppers expects discounts of at least 30% to consider a deal worthwhile.
Read at WWD
Unable to calculate read time
Collection
[
|
...
]