Starbucks will close its grab-and-go stores that only facilitate mobile pick-ups as part of its 'back to Starbucks' initiative by 2026. CEO Brian Niccol described this model as overly transactional and lacking the warmth that defines Starbucks. He believes improved operations will enrich customer connections with baristas. Changes since Niccol's appointment include menu adjustments, pricing updates, employee dress code restrictions, and loyalty program alterations, aimed at restoring Starbucks' coffeehouse community roots.
Starbucks plans to sunset stores that only offer mobile order pickups during the 2026 fiscal year, as part of their 'back to Starbucks' initiative.
CEO Brian Niccol emphasized the need for stores to provide warmth and human connection rather than being overly transactional.
The changes are expected to improve the foundations of Starbucks' North American business while reestablishing the connection between baristas and customers.
Since becoming CEO in September 2024, Niccol has implemented major changes to return Starbucks to its 'coffeehouse community roots'.
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