"New artificial intelligence shopping tools are sprouting right and left just in time for the holidays, when US consumers are expected to spend a record $253 billion online. Technology companies and retailers are rushing to get ahead of a shift in consumer behavior that prognosticators say will one day see people using autonomous agents to research, price and buy products rather than plugging queries into a search engine."
"McKinsey could be right, but for the time being, agentic commerce is in an awkward experimental phase, with companies struggling to solve various technical challenges and negotiate partnerships even as they push out a variety of tools and features to see what works and what doesn't. Bloomberg asked several AI bots - including Amazon's Rufus, OpenAI's ChatGPT and Walmart Inc.'s Sparky - what to buy mom for Christmas."
Amazon, Google, OpenAI and other companies are rolling out AI-infused shopping assistants and agentic checkout features ahead of peak holiday shopping. US online holiday spending is projected at $253 billion, and over one-third of consumers have used AI for product research. McKinsey forecasts agentic commerce could reach $1 trillion in the US by 2030. The market is in an experimental phase, with firms confronting technical challenges and partnership negotiations while testing tools and features. AI assistants currently give varied recommendations for common gift queries, reflecting inconsistent results across platforms.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]