"TikTok Shop told U.S. merchants that it is discontinuing independent shipping in an email sent last week and reviewed by Modern Retail. The change, which is rolling out in stages starting Feb. 25 and is expected to be completed by March 31, according to the memo, will require sellers to fulfill orders through TikTok Shop's proprietary logistics services. This includes Fulfilled by TikTok, also known as FBT,"
"Alternatively, brands may use other platform-controlled shipping options like Upgraded TikTok Shipping, where TikTok automatically chooses the carrier, and Collections by TikTok, a door-to-door pickup service. Brands selling on TikTok Shop have been able to handle fulfillment on their own since the platform's U.S. debut in 2023. Under the new policy, sellers who are not fully transitioned to TikTok's logistics system by the end of the rollout risk losing access to a crucial sales channel."
TikTok Shop announced the end of independent shipping for U.S. merchants, with a staged rollout beginning Feb. 25 and completing by March 31. Sellers must move to TikTok-controlled logistics such as Fulfilled by TikTok (FBT), Upgraded TikTok Shipping, or Collections by TikTok. FBT requires merchants to send inventory to TikTok warehouses while TikTok handles storage, picking, packing and shipping for a fee based on item count and size. Limited third-party tools are allowed only if fully integrated with TikTok's logistics. Sellers not transitioned risk losing access to a platform audience of roughly 170 million users.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]