VMware is ending its current channel program, transitioning to an invitation-only model effective July 15, 2025, which will considerably reduce the number of authorized partners. Non-invited partners can continue to transact until October 31, 2025, servicing only existing contracts afterward. The program’s changes also include the termination of the White Label model by the same date. VMware's vision is shifting towards a hyperscale private compute framework, relying on select partners for managed infrastructure to meet customer demands.
The new VMware channel program significantly reduces the number of authorised partners, transitioning into an invitation-only format effective July 15, 2025.
Non-invited VCSP partners have until October 31, 2025, to transact, after which only existing commitment contracts will be serviced, with no new contracts accepted.
Broadcom will end the White Label model by October 31, 2025, affecting existing partners transitioning to authorised VCSP partners for customer service renewals.
VMware's future strategy is focused on hyperscale private compute, aiming to offer managed infrastructure through a select group of partners.
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