"In late October, OpenAI launched ChatGPT Atlas, a web browser with ChatGPT at its core. In Agent Mode, it can perform actions on your behalf, such as pulling together an online order. Elyse Betters Picaro, Senior Contributing Editor at ZDNET, tried it that day, successfully using it to place a same-day delivery order from Walmart. The experience was so positive that she then used it to buy Disney on Ice Tickets, which she said saved her some money and hassle."
""It found me a deal on front row seats for $50 each. But what was really cool is that it flagged that the original showtime I wanted was French only and suggested another time in English," said Betters Picaro. "I would've missed that if I bought them myself." She added that given her successful experiences, she may use it for the holiday shopping season."
ChatGPT Atlas Agent Mode can act on behalf of shoppers to assemble orders and complete purchases through web browsing. A user successfully placed a same-day Walmart order and bought Disney on Ice tickets, with the agent finding a $50 front-row deal and flagging a French-language showtime, preventing a mistake. Mastercard data shows 42% of shoppers will use AI tools for holiday gift buying, including 61% of Gen Z and 57% of millennials. Salesforce reports AI influenced $22 billion in sales between Thanksgiving and Black Friday, and Adobe reports 770% YoY growth in AI-driven e-commerce traffic. Experts flag several risks and potential effects on retailer traffic.
Read at ZDNET
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