"Perhaps you Googled "agentic AI " and this figured in the results. The point is, you almost certainly clicked, scrolled, tapped, or typed your way here, because that's the digital grammar that shapes nearly every online experience. But that 30-year-old paradigm is about to change. Agentic AI is ripping up the rulebook, by creating a new layer of intelligent, autonomous mediation between us and the digital world. Personal shopping agents will handle routine purchases, while in the workplace, agents will automate workflows and streamline procurement."
"Investors are excited, of course. Earlier this year, more than half of the Y Combinator startups chosen for its accelerator program were working in agentic, while the three biggest Q1 acquisitions in the AI sector involved companies building agentic enterprise technologies. This is because agents are about to transform how work gets done, how businesses operate, and how systems interact. And nowhere are the consequences more profound than in e-commerce."
"CLICKLESS COMMERCE Today, e-commerce success depends on online visibility, with search driving half of website traffic and fuelling the $75 billion search engine optimization (SEO) industry. But agentic AI upends the traditional business model. For agents, displays and brand content are less important. Merchants must focus on making product data machine-legible-accurate, structured, and accessible-because machines won't browse sites. They'll connect directly to sales platforms and databases via APIs, creating a parallel e-commerce track that serves agents rather than human shoppers."
Agentic AI introduces autonomous agents that mediate between users and digital systems, changing how people access online services. Personal shopping agents will handle routine purchases while workplace agents automate workflows and procurement. Startups and investors are rapidly embracing agentic technologies, with many accelerator companies and major acquisitions focusing on agentic enterprise tools. In e-commerce, agentic AI shifts value from brand displays and SEO to machine-legible, structured product data accessible via APIs. Merchants, fintechs, and software providers must create a parallel machine-oriented commerce track, compiling accurate, structured product data and enabling direct connections to sales platforms and databases for agents.
Read at Fast Company
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