"As of the week of Sept. 1, Sam's Club has rolled out a new presentation layer for its website and app to 100% of its members, its svp of e-commerce, Greg Pulsifer, told Modern Retail. The app has a new look and feel with what the company calls a "global intent center" in the top left corner, where customers choose a fulfillment option - pickup, curbside or ship-to-home - from the start of shopping in the app."
"Furthermore, it represents how the retailer is working to adapt its entire business to lean more into members shopping from home without sacrificing the experience in its clubs. "It gives us that entryway into knowing what our members are looking for and creating those better experiences for them," Pulsifer said. Some of the big wins of the new app experience, he added, are going to be the noticeable ones, such as faster load times and more elements to personalize."
Sam's Club rolled out a redesigned presentation layer for its website and app to all members the week of Sept. 1. The app features a 'global intent center' that prompts customers to choose pickup, curbside or ship-to-home at the start of shopping. Fulfillment selection tailors the experience: curbside flows prioritize previously purchased items and quick slot selection, while ship-to-home triggers personalization to surface items members may not know are available. The update also delivers faster load times, additional personalization elements, and enables contextual advertising through the Member Access Platform to support club investments and member experience improvements.
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