Retail startup Another raises a $2.5M seed to help sell excess inventory | TechCrunch

"Specifically, the technology that helped retail brands sell unsold or excess products (off-channel inventory) wasn't as sophisticated as it could have been. Brands sell their excess inventory at discount retailers like Nordstrom Rack, but often lose money because managing unsold inventory is difficult. Products are spread across warehouses, and teams are left guessing the value of an item and when the best time to sell it is."

""Too much time passes between each step of the off-channel inventory funnel, making it difficult to move products to the destinations that are most favorable for the brands and retailers," Marshall told TechCrunch. She decided to give the off-channel market a tech boost. In 2024, she launched her company Another, a software system that helps companies manage unsold or excess products."

"Another connects to a business's existing software systems, such as those that manage customer returns, to better centralize an organization's data and workflows. This way, teams across the company can access data from the same place, making decision-making more effective. The company announced Tuesday a $2.5 million seed round led by Anthemis FIL and Westbound. Marshall said she met her lead investors through an industry event last year, and said the fresh capital will be used to speed product development and hire."

Corina Marshall spent 11 years in retail digital marketing and identified that technology for selling unsold or excess (off-channel) inventory was underdeveloped. Brands often lose money selling excess inventory at discount retailers because products are spread across warehouses and teams must guess item value and optimal sale timing. Too much time passes between steps of the off-channel inventory funnel, hindering movement of products to favorable destinations. In 2024 Marshall launched Another, a software system that centralizes data by connecting to existing business systems like returns management, enabling coordinated, real-time decision-making. Another raised a $2.5 million seed round to accelerate product development and hiring.

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