"In Q2 2025 -- the quarter ended June 30 -- Revolve crossed a major milestone, topping $300 million in revenue for the first time. Net sales for the first half of the year rose 10% year-over-year, while adjusted EBITDA jumped 25%. The company also hit a record 2.7 million active customers. How has Revolve defied the odds, and what formula has it cracked? The answer lies in its playbook: discovery, storytelling, connection, fun - and, at the end of the day, operational discipline."
""That makes me so happy," Gerona shared. "Honestly, that's the first thing people say when I meet them. And it gives me so much pride because people assume it's all about marketing, but I can't do my job well unless the fundamentals are solid. The unsexy parts - operations, logistics, hassle-free returns, no surprise taxes or duties - these are table stakes now, but they're still so hard to get right.""
Revolve reached a milestone in Q2 2025, surpassing $300 million in quarterly revenue, with first-half net sales up 10% and adjusted EBITDA up 25%, and a record 2.7 million active customers. Growth is driven by a playbook centered on discovery, storytelling, connection, fun, and operational discipline. The company pairs high-profile experiential marketing with a proprietary e-commerce platform, 29 in-house brands, and a data-rich approach to merchandising and customer engagement. Cross-border convenience, including no surprise duties and hassle-free returns, supports customer acquisition and loyalty. Emphasis on logistics and fundamentals underpins the brand's emotional resonance with shoppers.
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