"Laura Hiros, Sales Education Manager at Mary Kay Inc. for the Latin America region (LATAM) recently spoke at a major direct selling conference to showcase how millions of Mary Kay Independent Beauty Consultants have embraced a "phygital" strategy. Whether in-person or online, Laura and her team empower Mary Kay small business owners to expand their reach and engage with confidence in a new era of social connection."
"Social media, e-commerce, AI powered solutions and digital marketing have been making a huge impact on Mary Kay Independent Beauty Consultants (IBCs) all over the world, with Latin America paving the way for business transformation. Laura Hiros, Sales Education Manager at Mary Kay Inc. for the Latin America region (LATAM) recently spoke at a major direct selling conference to showcase how millions of Mary Kay Independent Beauty Consultants have embraced a "phygital" strategy."
Mary Kay Independent Beauty Consultants in Latin America adopt a phygital strategy that blends in-person and online selling methods. Social media, e-commerce, AI-powered solutions, and digital marketing drive business transformation and expand consultant reach. Sales education teams train consultants to engage confidently with customers across multiple channels. The phygital approach emphasizes storytelling and community engagement to build digital beauty standards and trust. Conferences and mainstage presentations showcase successful implementations and encourage wider adoption. Training and technology integration enable small business owners to scale operations, create viral content, and connect with new audiences in an increasingly social and digital marketplace.
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