"Originally launched almost one year ago for Pro and Max subscribers, Perplexity's shopping agent is intended to serve as a kind of virtual assistant that saves users time by surfacing personalized product recommendations and minimizing the steps between discovery and checkout. The assistant's "Buy With Pro" feature, which lets users buy items with one click, used to be reserved for Pro users -- a $20 per month subscription -- but is now available for everyone for free."
"Users can start by querying either Perplexity's desktop app or website. Perplexity will then "detect if your question has shopping intent, and integrate product recommendations directly into that answer," the company explained in the release. Like all of Perplexity's products, the shopping assistant is built atop a large language model, allowing it to interact with users via natural language text. Its agent architecture further enables it to retrieve "memories" from past conversations with a particular user, search through websites to retrieve relevant product information, complete purchases, and perform other tasks integral to the online shopping experience."
Perplexity reintroduced its AI-powered shopping agent and made the one-click "Buy With Pro" feature free for US users on web and desktop. The agent surfaces personalized product recommendations and reduces steps between discovery and checkout. It detects shopping intent from user queries and integrates recommendations directly into answers. The assistant is built on a large language model and can interact via natural language, access past conversation "memories", search websites for product information, and complete purchases. The update aims to deliver a more personalized online shopping experience ahead of the holiday season.
Read at ZDNET
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