"Perplexity and PayPal are capitalizing on the upcoming holiday shopping rush with a new "instant buy" feature, which allows users to securely purchase products via their PayPal account -- without leaving their Perplexity chat. Also: ChatGPT's new shopping research tool is fast, fun, and free - but can it out-shop me? The feature is built on top of Perplexity's AI-powered shopping agent, which the company introduced last year, and is free starting Tuesday for all US users on the company's website and desktop app."
"That agent is designed to operate as a virtual shopping assistant, taking specific user queries -- like, "I'm looking for a comfortable but stylish pair of boots to keep my feet warm and dry through the New York winter" -- and then digging through the web to surface personalized results, along with relevant customer reviews and other useful information. It also references past chats to flesh out individual user profiles over time, allowing it to recall certain details about their life and taste that are germane to a product recommendation."
"Similarly to Amazon's "Buy Now" button, which enables online shoppers to immediately purchase a product without first adding it to their online cart, Perplexity's new instant buy feature is intended to minimize the number of steps between product discovery and checkout, thereby theoretically increasing the chances that a customer will complete a purchase."
Perplexity and PayPal introduced an "instant buy" feature that enables secure purchases through a PayPal account without leaving a Perplexity chat. The feature builds on Perplexity's AI-powered shopping agent, which personalizes recommendations, surfaces customer reviews, and references past chats to refine user profiles. The service is free for US users on the website and desktop app, with iOS and Android availability coming soon. The instant buy flow reduces steps between discovery and checkout, similar to Amazon's Buy Now, to increase purchase completion rates. Only five brands are currently available, with more brands planned.
Read at ZDNET
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