"A $5 church-sale lamp was never meant to be a business plan. But in 2011, when Pennsylvania mom and part-time marketing administrator Jocelyn Elizabeth watched her dad flip that lamp for eBay prices, it pushed her stroller-and-thrift-store hobby into what is now a seven-figure ecosystem, which includes the Crazy Lamp Lady YouTube channel plus NikNax, an online marketplace hosting more than 5,000 sellers and generating over $5.2 million in 2025 revenue."
"In 2016, she did what most side-hustlers only talk about, which is that she turned the camera on. Her Crazy Lamp Lady channel documented the hunts, the hauls and the sold listings. The moment YouTube paid her $600 in ad revenue in a single day, she pulled over the car in disbelief and realized this wasn't just "extra money" anymore. By late 2018, the channel was consistently outearning her day job paycheck, and she walked away from marketing."
"Frustrated by marketplace fees and looking for more control, Elizabeth launched NikNax on the District platform in October 2023. The site now processes more than $5.2 million in annual sales, with Elizabeth taking a 5% cut, at least $260,000, while her own store accounts for roughly 5% of all sales. That said, she still grinds 50 to 100 hours a week between filming, editing, live-selling and running a marketplace where she's also the bouncer, referee and customer-service backstop."
Jocelyn Elizabeth turned thrift-store flipping into a full-time business after discovering strong resale prices from small finds. She started documenting hunts and sales on the Crazy Lamp Lady YouTube channel in 2016 and earned $600 in ad revenue in a single day, prompting a career shift by late 2018. She launched NikNax on District in October 2023 to lower marketplace fees and gain control. NikNax hosts more than 5,000 sellers and processes over $5.2 million in annual sales, with a 5% platform fee and Elizabeth's store accounting for roughly 5% of transactions. She works 50–100 hours weekly and reinvests profits into rental properties, including an Airbnb.
Read at Benzinga
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