Penneys' new app, available on both the Apple and Google Play Stores, focuses on digital browsing rather than direct purchases. Users can explore the latest trends, use a stock checker for local store availability, and access a store locator for hours and directions. The app also features a favourites function, allowing users to save preferred items. Personalized notifications keep customers informed about arrivals and updates. The app caters to the increasing demand for digital tools that enhance the in-store shopping experience.
The new customer app offers an immersive browsing experience that makes it easy to scroll through Penneys' newest trends and style inspiration wherever you are, while the popular stock checker feature lets shoppers instantly see if their must-have items are available at their local Penneys store.
A built-in store locator provides quick access to opening hours and directions, while the favourites feature allows users to save top picks for their next visit.
We know our customers love the buzz of a Penneys store - from discovering the latest trends to picking up everyday essentials for the family.
Penneys said the launch of the app in Ireland reflects a growing demand from customers who want digital tools that complement their in-store experience.
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