Packaging Innovations in CPG: Boxed Water's Impact on Shelf Appeal and Sales - Food & Beverage Magazine
Briefly

Boxed Water Is Better has revolutionized beverage packaging by using plant-based cartons made of 92% renewable materials and employing a minimalist aesthetic to attract eco-conscious consumers. Founded in 2009, it shifted away from traditional plastic bottles and has become a prominent conversation starter in sustainable packaging. Key innovations include sustainable sourcing with FSC-certified paperboard and a partnership with Elopak to enhance shelf life and logistics efficiency. This approach has allowed Boxed Water to stand out in a crowded beverage marketplace, proving that innovative packaging can drive significant business success.
Boxed Water's packaging, made of 92% renewable materials, and its minimalist design capture the attention of environmentally conscious shoppers in a crowded beverage market.
The partnership with Elopak utilizes specialized aseptic carton technology, enhancing shelf life and reducing energy consumption in logistics and retail.
Read at Food & Beverage Magazine
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