"We've found that the initial version of Instant Checkout did not offer the level of flexibility that we aspire to provide, so we're allowing merchants to use their own checkout experiences while we focus our efforts on product discovery."
"An OpenAI spokesperson said that the company would be deprioritizing the development of Instant Checkout as a standalone feature and that, instead, it planned to prioritize the development of product discovery for consumers."
OpenAI is pivoting away from its Instant Checkout feature in ChatGPT, which allowed users to buy items directly through the chatbot. The feature, launched last year, aimed to position ChatGPT as a shopping assistant. However, it did not achieve the desired success. OpenAI announced it would deprioritize Instant Checkout and instead focus on enhancing product discovery for consumers. Merchants can still use their own checkout experiences while integrating apps within ChatGPT.
Read at TechCrunch
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