"OpenAI has launched Instant Checkout, a feature integrated into ChatGPT Pro that enables users to complete purchases directly within the AI chat interface. Available to U.S. users across Free, Plus, and Pro tiers, the process begins when a user queries ChatGPT for product recommendations. The AI scans the web, ranks options based on relevance, availability, price, and quality, and displays results without favoring sponsors."
"The platform revolutionizes online shopping by embedding commerce into natural conversations, turning AI from a discovery tool into an action-oriented agent. Shoppers get personalized, real-time comparisons and buys without leaving the chat, potentially boosting impulse purchases and satisfaction. For OpenAI, it creates fresh revenue through small transaction fees from merchants, diversifying beyond subscriptions and compute costs. As agentic AI evolves, this could scale to multi-item carts,"
OpenAI launched Instant Checkout inside ChatGPT, allowing U.S. users across Free, Plus, and Pro tiers to buy products directly within chat conversations. The AI searches and ranks product options by relevance, availability, price, and quality, then displays unbiased results. When Instant Checkout is enabled, users tap a Buy button, confirm shipping and saved payment details, and complete orders processed through merchants via Stripe-powered technology. Prices remain unchanged and the flow eliminates browser switches, reducing cart abandonment. The feature aims to increase impulse purchases and satisfaction while providing OpenAI with transaction-fee revenue and potential future expansion to multi-item carts.
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