OneText offers a text-to-buy network allowing shoppers to complete purchases through SMS, simplifying the checkout process without requiring merchants to overhaul existing systems. Founded by ex-PayPal employees, the company recently secured $4 million in a seed round. Jonathan Fudem, CEO, recognized the challenge merchants faced in changing payment providers; therefore, OneText's SMS solution circumvents this issue. The platform enhances conversions by 20-30% through tools such as AI-driven conversations, cart recovery, and targeted recommendations, all while maintaining secure payment methods via a card-on-file approach.
By using SMS, OneText doesn't require a merchant to replace their website's existing checkout. While large platforms like Instagram and WhatsApp also have ecommerce features, Fudem believes brands still need direct, ownable relationships with their customers.
That's a hard pitch. Many merchants don't even have the freedom to choose their checkout provider; it's often decided by their e-commerce platform.
OneText views itself as a competitor to the SMS marketing companies known for mass, impersonal messaging and spammy links.
OneText uses a combination of tools - including AI-powered two-way conversations and humans in the loop - to improve conversions by 20-30%.
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