The Ferrero Group is set to acquire WK Kellogg for approximately $3.1 billion as the cereal brand faces declining consumer demand and inflationary pressures. Ferrero's offer of $23 per share represents a 31 percent premium based on stock performance. This acquisition will consolidate several well-known brands under Ferrero, which is aimed at combating muted sales trends in the snack industry. The deal is slated to close in the second half of 2025 while WK Kellogg has reported anticipated sales below analyst estimates due to cautious consumer spending.
The Ferrero Group will acquire United States cereal brand WK Kellogg for roughly $3.1 billion, reflecting a significant acquisition amidst weakening consumer demand and inflation.
Ferrero has offered WK Kellogg's shareholders $23 per share, representing a 31 percent premium over the stock's last close, highlighting the value placed on the acquired brand.
The transaction is expected to close in the second half of 2025, further consolidating legacy brands like Nutella and Frosted Flakes under Ferrero's portfolio.
WK Kellogg has flagged subdued demand due to cautious consumer spending in the US, with net sales expectations falling below analysts' estimates.
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