"I'm always shocked when I remember Amazon got started way back in 1994. For more than a quarter century, this company was run by itsthe same founder, Jeff Bezos, who built it into America's second-largest employer. He pursued a dizzying array of products, services, businesses, moonshots, and side projects. Then, in the midst of a global pandemic, he stepped aside and Andy Jassy took over as CEO."
"Costs Before Culture: When Jassy stepped into the top job in 2021, Amazon was ballooning from pandemic-era growth while suffering massive losses. The new CEO couldn't tackle cultural challenges until he first stabilized Amazon's cost structure. That meant big layoffs, project cuts, and tightening the belt at every level. "Arena" Leadership: Some leaders aren't mincing words. One high-level email obtained by Kim bluntly told managers to "step into the arena" and meet higher standards or leave. It's a tone that underscores a harder-edged, performance-first culture."
Andy Jassy became Amazon CEO in 2021 during pandemic-era turbulence and inherited massive pandemic-driven growth paired with large losses. He prioritized stabilizing costs through layoffs, project cancellations, and tightened spending before addressing cultural reforms. Leadership expectations shifted to a harder-edged, performance-first stance that demanded managers step into the arena or leave. Innovation moved from many scattered experiments to a smaller number of concentrated "big bets" with clearer paths to profitability. Legendary frugality intensified into detailed expense control. These changes unfolded over four-plus years as Jassy reshaped Amazon's priorities and operating model.
Read at Business Insider
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