"Amazon has announced a new tool called "Help Me Decide" that assists you in finding the perfect product for your needs. Also: Your Amazon deliveries got 3 major upgrades. Here's what's new (and why you'll want to try it) As the company explains, the feature uses AI (large language models and AWS services like Amazon Bedrock, Amazon OpenSearch, and Amazon SageMaker) to analyze product details and customer reviews and then accounts for your previous purchases and personal preferences to make a recommendation specific to you."
"For example, Amazon says, if you're shopping for a camping tent, Help Me Decide will analyze the tents you've viewed plus other details from your shopping history. If you've browsed for both adult and kids' sleeping bags for very cold temperatures and also shopped for stoves for car camping, Help Me Decide knows you're planning a family camping trip and might recommend a four-person tent that's big enough for everyone."
"This is just the latest in Amazon's AI-powered innovations to help you shop. The AI-powered "Interests" feature scans for new products matching your personalized prompts and notifies you about new items, the "Shopping Guides" feature simplifies research by compiling expert guidance and product recommendations, and the site's AI shopping assistant, Rufus, answers your questions about products in real time and even accesses previous orders."
Amazon launched Help Me Decide, an AI tool that helps shoppers choose between similar products. The feature analyzes product details and customer reviews using large language models and AWS services like Amazon Bedrock, Amazon OpenSearch, and Amazon SageMaker, and it factors in previous purchases and personal preferences to produce personalized recommendations. Recommendations include explanations and present budget and upgrade options after the suggestion. The tool can infer context from browsing and purchase history, such as camping gear searches, to recommend appropriately sized or configured items. Amazon did not disclose how the AI will select which products to recommend or whether there will be selection limits.
Read at ZDNET
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