NIKE co-creates a new breed of orange tulips with thorns, called Oranje Fatalis, in collaboration with Bloom & Wolf and W+K. This initiative promotes the Netherlands' national women's football team, known as the Leeuwinnen. The tulips symbolize the vibrant spirit of the team by combining the color of the team and country's royal family with a suggestion of danger through the term 'Fatalis.' These flowers will be available across florists in Amsterdam during a promotional campaign leading up to UEFA Women’s Euro 2025, specifically from July 5th to 13th.
NIKE collaborates with Bloom & Wolf to grow a new breed of orange tulips with thorns, named Oranje Fatalis, celebrating the Netherlands' national women's football team.
Oranje Fatalis symbolizes 'Deadly Orange,' merging the color of the national team with the Latin word for deadly, embodying both beauty and strength.
The flowers are handcrafted to resemble real tulips, making them part of a campaign promoting the Leeuwinnen and their participation in UEFA Women's Euro 2025.
Fans can purchase the Oranje Fatalis tulips in Amsterdam from July 5th to 13th, ahead of the UEFA Women’s Euro 2025 match.
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