"Attain, a provider of live permissioned purchase data for marketing, has debuted OutcomeAI Summaries, a capability within OutcomeHQ, Attain's data platform, that instantly transforms live purchase data into strategic insights. According to Attain, OutcomeAI enables marketers to anticipate what's working and what's coming next across the media lifecycle. OutcomeAI Summaries surface campaign and brand insights while campaigns are live, providing recommendations that complement existing tools and accelerate decision-making, according to Attain."
"Cashflows, a payments platform, has partnered with Boodil, a U.K.-based ecommerce payments technology provider, to enhance the payment experience for Shopify merchants across the U.K. The partnership combines Cashflows' acquiring and gateway technology with Boodil's payment infrastructure, providing Shopify merchants with a payment suite that offers card payments and digital wallets. Merchants complete their onboarding via Cashflows and can activate card payments via the Boodil application."
OutcomeAI Summaries in OutcomeHQ converts live purchase data into strategic insights and surfaces campaign and brand recommendations while campaigns are live. The capability helps marketers anticipate performance and next steps across the media lifecycle and complements existing analytics tools to speed decision-making. Cashflows partnered with Boodil to provide U.K. Shopify merchants with acquiring, gateway technology, card payments, and digital wallet options, with onboarding via Cashflows and activation through the Boodil app. Inriver partnered with Shopify and Affiliated Distributors to push enriched product details into Shopify stores through secure APIs and to enable supplier syndication of product data via eContent services.
Read at Practical Ecommerce
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